Who are these marketing experts and can they really help you?
Imagine this, you are a lowly little freelancer who wants desperately to be an affluent well-paid freelancer. You subscribe to all the right blogs and read them religiously. You download all the online marketing books and read them in one sitting.
You sign up for all the free mini-courses you can get your hands on and do all the lessons like a star pupil.
You sign up and attend all the webinars that promise to tell you all the secrets of freelancer-dom recognition and riches. You take copious notes and then transcribe them afterwards.
Then you put all the tips, tricks, secrets and methods into place. And. Then. Nothing happens. Absolutely nothing works.
Your head feels like it’s going to explode
You start to sweat. You wake in the middle of the night and wrack your brain for where you went wrong. It worked for them.
- They all have tribes who adore them.
- They all get to command top dollar.
- They all get scads of clients by offering their free info products and mini courses.
- They all have hundreds of daily hits on their blogs.
- They all have thousands of Twitter followers and Facebook likes.
What the hell?
Sound familiar?
Yeah, me too. In fact, I practically had a meltdown after the last webinar I did. I was totally overwhelmed, had no idea what to do and thought, “I am so screwed.”
So what’s a freelancer to do?
I think the short answer is you have to choose.
If you’ve been doing what I’ve described above, you’re probably feeling all flooped out. Feeling overwhelmed and worse, doubting yourself. Maybe you’ve even decided that you just aren’t cut out for freelancing.
But here’s the secret that they don’t tell you – a lot of these so-called experts are just regular people. They became experts only because they succeeded in convincing enough people that their methods were the methods to use.
Now, I’m not saying they’re wrong or that they’re not good at what they do. Obviously they’re good at what they do. But, it doesn’t mean you should do what they do or what they tell you to do.
And here’s another secret – most Internet experts are simply selling you on the method they discovered that worked for them. They went through a lot of trial and error and they finally hit on a method that worked for them.
Why it may not be working for you
Like the old saying goes, ‘one man’s trash is another man’s treasure’ so may it be that one man’s marketing method is another man’s failure. It doesn’t mean that the method is wrong or that you’re wrong. It’s more a matter of it not being the right method for you. Look, if one method worked for everyone then there’d only be one method, right?
So the real trick, the real mother-load is finding the method that works for you.
Go with your strengths
While there is no silver bullet in marketing there are ways to narrow things down so you can find a place to start. Try this:
- Make a list of your strengths
- Looking at your strengths decide the easiest marketing approach for you
- Seek out marketing programs, consultants or marketeers that can help you learn or use that approach.
- Apply, rinse, repeat.
For example, if writing is a struggle for you, then marketing that requires a lot of writing probably won’t work for you. But if you’re good at talking to people, webinars might be the way to go. If you’re shy and break out into hives at the thought of getting up in front of a room full of people, then public speaking, face to face networking, etc. won’t work well for you either.
The experts are only as useful as their methods are workable
The truth is, there are a million ways you can promote your services or products. Maybe even one of your own creation – just choose one that you can do, plays to your strengths and doesn’t keep you up at night.
Writer Chick
copyright 2013
Why social media may not be all that

Yep, I said that out loud. I can hear all the twitterers and social media gurus gasping now. Too bad.
Social media is freeking everywhere these days. You can’t read an article, watch a television show or go to a gas station without seeing those cute little icons plastered all over the place.
Chances are if you’ve ever spoken to any marketing person about promoting your business, one of the first things out of their mouth was, “You simply must be doing social media. You have to be on Face Book and Twitter.”
Is it true? I don’t know
Is social media even right for you?
In this digital world it’s easy to believe that we all have to jump in and do what everybody else is doing and so we do.
I have a Twitter account. I have a Face book page. I have a blog. So, why am I down on social media? Well, in my case social media hasn’t really done much for me lately. Frankly, I’m not even sure how to use it. Or more to the point I am completely mystified as to how others use it so well.
For many of us, the idea of gleefully conversing with people we don’t know about things we aren’t interested in makes us break into a cold sweat.
Here are my problems with Twitter:
- I can’t figure out the language. I’ve read countless articles, gone to webinars, had conversations about Twitter. But for the life of me RT @ # look like gobbledygook on my Twitter feed.
- People follow me for no reason. Nearly every day I get a notification from Twitter that some fellow tweeter is following me. I look at their profile and shrug. Why me? I wonder. No answer as far as I can tell.
- It seems like a numbers game. Apparently the social proof is in who follows you and how many of those who’s follow you. For some reason it makes me feel like I’m back in high school heading the geeky girl club again.
- It takes too much time. Ironic right? Since the tweets are a max of 140 characters you’d think I could swoop in and out of my Twitter account. And some clearly can. Not me. I get so hung up trying to figure out what everybody is talking about and why people I don’t follow are in my feed that I can lose an hour just like that.
Here are my problems with Face Book:
- They are totally OCD. Face book just is incapable of leaving well enough alone. They are constantly changing things whether you like it or not and you never have the choice to opt out. Take the timeline thing. I hate it. But I’m stuck with it. Why does face book think they know how to represent me better than I do?
- Sponsored ads and paid posts. It’s not bad enough that they are always trying to get you to give them access to your email contacts and running non-stop ads on the sidebar til you want to puke – but now you’ll see ads in your own feed. What the hell? Hate that.
- Notifications gone wild. It got to the point that I was getting so many notifications in the email box that I had to turn them off completely. Which is too bad because there are some things I’d like to get a notification on. But after a hundred, ‘your friend Burt farted yesterday’ type notifications I had to put my foot down.
- It’s so saturated with marketeering that I can’t find or see the people I signed up for Facebook to see and find. My reason for jumping into Facebook was really to stay in touch with friends and family. But my feed is so jammed with everything else, it’s hard to even see anybody in the mess.
- It makes it too easy for people to spy on and stalk you. You may not know this but lawyers are regularly checking out Facebook pages. Yep, if you are going through a divorce, then limit your page to close friends and don’t talk about anything that could hurt you or help your spouse. Also, talking about when you won’t be home or places you are going will only make it easier for your stalker to track you.
I don’t hate social media – but I don’t love it either
Don’t get me wrong, I don’t hate social media but to be honest it’s not really all that for me. I think that social media does have great potential for the right kind of people. And social media will probably work great for you if:
- You are a social animal and love talking to strangers about anything and everything.
- Sharing your every thought about every topic under the sun gets your engine roaring.
- Glad handing is your natural style.
- You have your smart phone, and i Pad glued to your hip at all times.
- You’d rather text, tweet, report your status or otherwise chat it up than anything else.
The social retard revolution
Only you know if social media works well for you, whether you use it for promoting your business or hanging out with your buddies. However, I think that we who aren’t comfortable with it, not good at it and don’t understand it, should just admit it. Maybe we should have a social retard revolution and just say no. I mean, aren’t we all individuals? Do we have to always run with the crowd? Or could we maybe just maybe dance to the beat of our own dysfunctional drums?
What do you think about social media? Is it all that for you? Tell me how?
Godspeed, Maggie
We lost an amazing woman today in Margaret Thatcher. AKA the Iron Lady.
Whether you loved her or hated her, she was an historic figure, a pioneer for women in politics and a staunch and loyal friend to America.
I just finished reading this incredible speech, given by Lady Thatcher and thought you might enjoy reading it too.
I for one, will miss her.
Godspeed, Maggie.
Writer Chick
Ten Things That You Can Do To Get Inspired
Look, let’s be honest – life can be a drag. Life can be hard. Life can be all work and no play. Things have been tough for a lot of people in the last couple of years—perhaps you’re one of those people. Maybe you’re working a job you hate just to pay the rent and feed yourself. Or you’re working two jobs because you can’t find full time work, or doing work on the side just to make ends meet. Believe me, I get it.
So, it can be hard to get inspired about anything – except maybe a large pizza with everything and an all weekend Lost marathon.
There’s an old adage that says, “The best things in life are free.” And maybe there is some wisdom in that statement. Have we become so accustomed to our super techie world that we’re unable to see the simple everyday miracles right under our noses? I think maybe we have.
So buck up maties and take a look at the following list to see if you can find inspiration in any of the following:
- Grow something from a seed. There is nothing more inspiring than growing something with your own hands. Seeds are very inexpensive, often you can find them in Dollar stores or discounted at the local nursery but even if you can’t afford that, you can harvest seeds from fruits and vegetables you already have. If you harvest your own seeds, make sure to dry them out before planting. It’s simple, just rinse them, dry them on a paper towel and set them in a warm dry spot for a week or so – then plant them. If you don’t have a yard, use a patio pot. If you don’t have a patio or porch, set up a pot on a table by a sunny window.
- Read a children’s book. Who can read The Cat in the Hat or Ham and Green Eggs and Ham, without smiling? Children’s books by their nature are meant to encourage, teach, and inspire. I dare you to read a Dr. Seuss book and not feel better.
- Make your own bread. There is something wonderful about the smell of fresh baked bread wafting through the air. This is a no fail recipe that enables anyone to make their own bread. And again if you’re on a tight budget, you can probably find all the supplies you need at the local dollar store.
- Make a little movie. This article discusses specifically making a book trailer but you can make any kind of movie you want. Maybe you want to make your own little inspirational movie. Have fun, it’s only for you so you can make it as bold or silly as you like. And play it whenever you want.
- Take a free course. Learning something new can open new worlds and ideas to you that maybe you didn’t even know were there. Free courses online abound everywhere. The ones offered here really inspired me.
- Volunteer. Nothing makes you feel better than helping someone else. It puts things in perspective and makes our own problems seem a little less daunting. There are hundreds of places to volunteer, hospitals, veteran centers, food banks, libraries, rest homes, etc. But even if you don’t want to commit to that you can learn about seniors in your neighborhood who could use some help, maybe a ride to church or the local grocery store, helping them weed their garden or walk their dog. If the will is there, you will find an opportunity.
- Take your grandparents or parents out to lunch. Your parents and grandparents are a wealth of information. They all have histories. They have all gone through hard times and survived. Why not take them out to lunch and ask them what life was like when they were their age. What challenges did they face? How did they overcome adversity. Learn your own family history – maybe you have some heroes in your family tree you never knew about from whom you could get inspiration.
- Mind map your brilliant ideas. This free software is a fun way to work out that idea you’ve had in the back of your mind for years or months. Why not work it out on paper to see if you could actually make it work?
- Personalize photos and make a collage. Everybody has photos – grab a bunch and head over to this free site. Spiff them up and make a collage and send it to your friends or post it on facebook or make it your computer wallpaper or screensaver. Or string a bunch of images together that creates a dream board. The possibilities are endless.
- Count your blessings. This is something none of us does enough. No matter how bad things may be in your life, they probably aren’t as bad as someone else. It’s so easy to focus on what is wrong with our lives while ignoring what is great. We often take the good things in our lives for granted rather than showing gratitude for them. I promise you if you just change this one thing you will see a real change in how you feel about yourself, your life, and other people.
The truth is, inspiration is really everywhere we turn. If we just open our eyes and look for it, we are sure to find it.
Are there things that inspire you? Tell me about them in the comments below.
Writer Chick
Copyright 2013
A Beautiful Spring Day Around the Web
It’s a beautiful Spring day in sunny California and I’ve spent the afternoon reading like a fiend.
I found some great posts I thought you might like to read too:
A creative approach to problem solving I have to say this is my personal favorite. Love the whole idea!
Business writing made fun I couldn’t agree more.
Great quotes about spring Sometimes you gotta sing about Spring!
Fun with stickies This I thought was a brilliant idea.
Make your own movies I actually made my own movie this way. Granted it has flaws and I have to refine it (I mean do it over) but it was great fun.
In search of a niche? We could all use some fresh ideas I think.
Anyway, grab an iced tea or diet coke and read til your eyeballs bleed.
Writer Chick
What’s in a Name?

How I find monikers for my characters
We fiction writers have our tips and tricks for how we do what we do. And sometimes we get stuck. Personally, I can get stuck on a character name for days. And I can’t go forward until I fight the right name. It has to look right. It has to feel right. It has to sound right. And it has to sound like a real name. Like somebody you’d meet in your daily life.
Let me count the ways
Over the years I had many ways that I’d try to find just the right name. Sometimes it came out of the blue. Sometimes I’d go through phone books or other directories to find one that grabbed me. I’d scan through the obits of newspapers. But usually I’d end up thumbing through several baby name books. Yes, I have several and they have proven the wealthiest source of character names for me.
Is there meaning in the meaning?
One of the things I love about my baby name books is that they not only have hundreds of names to choose from – but that they tell you what the name means. And this was my ‘aha!” moment with these resourceful little books. If I knew the characteristics and purpose of my characters I could find a way to match them to a name.
For example the main character in my book False Witness (insert link here) is Billy Frayne. William means ‘determined’ and Frayne means ‘stranger’. Put the two together and you get a determined stranger. This for me worked incredibly well because Billy goes off looking for a stranger to get to the truth he is determined to find. Another character in an upcoming novel is named Kennie. To ken is to know. This too is applicable to this character.
Exception to the rule
Now I don’t always use this method. Sometimes the name just comes to me. The universe just serves it up on a silver platter and I’m off to the races. But when I get stuck thumbing through my books looking for the meaning of names often does unearth just the right one for me. It’s not always easy and it’s not always quick but it does work for me. So, if you get stuck – give it a try.
How about you? What are you secrets for find the right character name? Let me know in the comments below.
Copyright 2013
Information Overload—Are You Confused?
Okay, I admit it – I am an information junkie. If somebody is offering a free webinar, audio file or eBook, I’m downloading it before I finish reading the promo. And while I love all this free stuff that people give out, I conveniently overlook the fact that rather than help me, it puts me in a state of information overload.
What’s wrong with free information?
Well in a word, nothing is wrong with free information. However, if you just gallop across the Internet downloading free stuff indiscriminately you can end up getting confused. For example, I’m always looking for new ideas on Internet marketing. God knows there are thousands of folks out there offering those services, products and advice. Unfortunately, not all of them really know what they are talking about. Or the information really is just a thinly disguised come-on to encourage you to sign up and pay for their products or services. The valuable stuff is great but it also requires you do stuff. You have to take action with the information in order to get any real usefulness out of it. But most of all, it seems everybody has a different approach, a different angle and a different attitude on the topic. So you have to decide which one is right. But there isn’t necessarily one right way to go about it. Dilemma.
The cacophony of methods and advice can be absolutely overwhelming and leave you utterly confused. And unfortunately can leave you in worse shape than you started out.
How do you make it work for you?
First things first. If you’re confused, overloaded and overwhelmed, you need to stop. Stop looking, stop downloading, and stop buying products and services. Then you need to take a breath. Several breaths actually. Maybe take a walk to look at some flowers, the sky or even other people (just to ensure you aren’t really the only person on planet Earth). Then go home and write down the answers to the following questions:
- What specific problem/issue am I trying to address?
- What information am I lacking in this specific problem/issue?
- What information do I have available to me that can help me take action right now to address the problem/issue?
Once you have those answers you can then go through all your free stuff and find any information that will specifically address your current needs. The rest of it you can choose to ignore or put away for another time or even delete it. Rest assured there will always be mountains of free stuff to choose from at a future date.
What if the problem is that I don’t know what the problem is?
Sometimes you’ll find that you are so immersed in your problem that you really can’t name it and that your thirst for information is more about just finding a starting place. In that case, choose. It doesn’t matter what you choose it matters more that you choose and then take action. Put everything else out of your mind and just apply the one method or piece of advice you’ve chosen and go for it.
Give yourself a break
Don’t feel bad about being buttered all over the place or reprimand yourself for your confusion. We’re hit with thousands of bits of data per minute, whether it is from the Internet, Social Media, television, movies or advertising. The sheer volume could stop a stampeding rhino. The value in information is in the value it gives to you.
Writer Chick
Copyright 2013










