There’s thing going around about being part of someone’s tribe. (It may be blasé by now and perhaps marketers have moved onto something else because I’m often behind the latest trends…but anyway….) The idea here is that a writer or otherwise creative entrepreneur type person needs a tribe. A group of people so dedicated to them that they spread the word. Offer support. Pledge undying loyalty to the person, their products and/or their brand.
Now aside from family, which I think is actually a tribe of sorts, isn’t this a little bit weird? Even your group of friends could be a tribe, I guess. Or your co-workers. But like total strangers?
Am I missing something?
I’m a writer and I write books and I’d love people to buy those books. But do I want a Jim Jones mob following my every move and quoting me to others? Is that really the idea? Do I want my face to be the favorite Halloween mask next year? Didn’t they used to call this hero worship or some such?
See, I’m asking all these questions because I don’t know
What about you guys. Do you have tribes? Or are you part of a tribe? Do you wear special costumes? Have your own line of makeup? A secret handshake? A nifty decoder ring? Do you all post baby pictures on Facebook at a designated time every Thursday? Go for teepee camp outs and such?
Let me know. Educate me. Explain it to me. What is this tribe thing all about?