What to expect when you self publish

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Self publishing is a new thing to me. Very new. But I have to say even in a few days I’ve learned a lot. I humbly pass what I’ve learned onto you:

Things will go wrong. For example when I sent the check to the formatters to have my files converted to digital files, little did I know that Florida would have a week of heavy rain, flooding and delayed mail delivery. It set my schedule back nearly a week.

You’ll learn what sleep deprivation really means. I haven’t slept in two weeks. My dog is afraid of my cat hides and me whenever she sees me coming. Although the hallucinations are interesting and might make for some good inspiration for a horror story somewhere down the line.

You’ll have energy you don’t know what to do with. All the hype all the anticipation all the worry, excitement, and jitters do not go away after you press publish. Actually, it is set free and you’ll find yourself wandering around thinking you have something to do when you don’t. Everything you attempt to do will go unfinished and your attention span will have reduced to that of a gnat.

Your expectations won’t be met. You’ve told yourself you won’t expect anything. You’ll publish and see what happens. But you do expect things. No matter how hard you try to act casual, you won’t be feeling it. You’ll wonder why your aunt Myrna didn’t buy a copy of the book. Why everyone you ever met hasn’t called or sent you a congrats email, why everybody else is going about their business as though nothing has happened.

You’ll have yet another thing to obsess about. Yup, just what you need. A new obsession. That shiny object is known as the Amazon author dashboard. In real time, you can watch your sales and page reads change. Or not. Or not fast enough. You’ll tell yourself that you’ll only check it twice a day – first thing in the morning and last thing at night. But you’ll check it every hour. Every half hour. Every five minutes. It’s too cool not to be obsessed by it. It’s the magic of technology.

You’ll want to cry – if you’re a guy, you may want to punch something. You won’t necessarily know why you want to cry. And you’ll resist it. You’ll try to reason with yourself. Convince yourself there is nothing to cry about. That everything is going fine. But it won’t matter because all that stress, worry, anticipation will have you hopping around like a Mexican jumping bean. Let yourself. Cry. Cry it all out. Or punch something – not a human of course, but walls can be repaired, punching bags are made for such things. You’ll feel a bit better afterward. Really, you will.

You’ll feel like you should be doing something but you won’t know what it is. Leading up to publishing you’ve had a list and you proudly checked off each item as you accomplished it. Now, you don’t know what to do. Should you keep tweeting and face booking your carefully constructed promos banner one more time? Should you do the laundry that has been piling up for a month? Should you try to get your cat out from under the bed. Chances are you’ll just check your sales dashboard again and alternate that with playing online solitaire or mahjong..

You’ll think of details you should’ve added to the books, or edited out or changed. You may even be tempted to take the book down and do another round of edits before re-publishing. Your mind is a cesspool of shoulda, woulda, coulda.

How to get some perspective

Okay so this completely new world of self-publishing is exciting but now that you’ve done it, clearly you’ve got a case of the crazies. And if you don’t get hold of yourself, you may end up

It’s understandable. You’ve spent months maybe even years preparing for this and now that’s it has happened you don’t know what to do with yourself. The following may help:

Tear yourself away from all of it. Yup. Go to the beach, go hiking, check into a motel in the mountains for a couple of days. Unplug. Leave your devices at home, or at least locked in your trunk – and forget about all of it for a little while. You may go through a little withdrawal, but after a few hours, you’ll feel better.

Stop stalking your friends and relatives with helpful suggestions on how they can buy your book. Chances are, most of them probably will – eventually. But people resist being told what to do. If you leave them to their own devices, they’ll come around. And some of them won’t. And you have to be okay with that. Though this is a milestone in your life, it’s just one more detail that buzzes by them in a blur.

Come up with a plan. After you’ve gotten some sleep, some space and some decent food, sit down and come up with a rational plan on how you will promote your book (if you haven’t already). Even if you had a plan before publishing, now that you’ve had a taste of the reality, you may need to tweak it. If you simply don’t know what to do spend some time on blogs of those who have blazed the trail already: Anne R. Allen, Hugh Howey, Chuck Wendig and Joe Konrath all have great blogs filled with useful advice for self publishers.

Start your next book. This may sound crazy. You’ve just spent months, maybe years writing the book you just published and I’m suggesting you start your next one? Yup. That’s right. If you are in this for the long haul, the next book should be foremost on your mind. When readers discover you and like your work, they’ll want more. Be ready for them. It’ll also give you something to focus on and pour all that crazy random energy into and likely be a calming influence in your life.

Keep notes. After you publish, keep a log of all the promo actions you do – large and small. Because I guarantee if you see a spike in sales, you’ll want to know what caused it. If you have a record of the actions you’ve taken, you’ll be much more able to figure out what works and what doesn’t.

Above all else, don’t become discouraged. Nothing happens overnight. Even though it may appear to be that way. It just isn’t true. There may always be the exception to the rule, but chances are you won’t be that exception. Chances are you are going to have to work hard, go through a lot of trial and error, fail and succeed continually to get to that sweet spot. It doesn’t mean that you aren’t good, that your books aren’t good, that people don’t want to read them. It just means there is a learning and experience curve. Slow and steady wins the race, or something like that.

Be proud of yourself. You did it. You had the courage and persistence to write that book, polish that book and publish that book. Of the millions of people who ‘want’ to write a book, you are one of the few who did. Be proud. That is an accomplishment. Now go write the next one.

Annie

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3 thoughts on “What to expect when you self publish

  1. I love the suggestion to keep notes and cross-check them against success (failure works too, I guess :). You’ve come up with some extremely helpful lists lately, Annie. Nicely done!

    Like

    1. Hey Ramona,

      I like the idea too – hopefully, I’ll keep it up. But it is a standard thing that businesses do – they track their promotional actions so they can test what works and what doesn’t. Can’t see why it wouldn’t apply to books too.

      Thanks for the compliment. I hope my lists are helpful to people. I’m just trying to write it down as I go along.

      Have a good one.

      Annie

      Like

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