This book changed me
When I first heard about Be the Gateway I was immediately interested. I have always believed that promoting your books or artistic work should be more organic than I had seen others doing. And many of the ‘best practices’ in book promotion turned me off. It seemed too cold and distant to me. And counter intuitive to what we’re all trying to do, which is share our art with the world.
And yet this book is so hard to describe. It’s part philosophy, part advice, part brain-stormer. The basic concept is that when you make connections with individuals, one on one, and one by one (rather than some nebulous generality known as audience) that you will bring people through the gateway of your artistic work. And that generosity, empathy, and real connections trump all.
Frankly, I agree.
Dan has many steps that he suggests you take in achieving this and frankly there were times in reading them, I was completely overwhelmed just wondering how I would do these things. But I kept reading feeling that if I got one or two things that I could do to get my work into the hands of those it was meant for, that it would be worth it. I’m glad I did.
Something wonderfully strange happened as I kept reading the book. New opportunities just magically appeared. New peers, colleagues, friendships – so many things. Very subtle in some ways and very big in others. It was almost like magic. Then it dawned on me that those opportunities were actually always there – but until I read Dan’s book I didn’t see them. And I realized that I had slowly shifted my view from what it was before to Dan’s gateway view, without even realizing it.
I honestly don’t know if I could possibly do everything that he suggests in the book but I do know that I understand more about myself, my artistic work, and those I want to share it with so much more than I did before the book.
I know there are bagillions of books telling us the best way to promote (and I think I’ve read about a million of them) our work – but I think you would be changed in a good way if you read this book. I highly recommend it, if only to find a deeper connection with yourself and your work.