A Guest Post by Larry Froncek
Every year, there are hundreds, if not thousands, of novels are published in each of your favorite genres. In an earlier era, a new novel may only have had to compete for your attention with other recently released books and time-honored classics on the store shelves; however, in today’s world of near-permanent availability and infinite digital shelf space, any newly released novel is essentially in competition with every other book that’s ever been released in its genre. Without word of mouth, it can be almost impossible for a new writer to cut through the noise and gain traction.
That’s why it’s so important for readers to write reviews and share them on sites like Amazon and Goodreads, as well as their reader groups and their social media accounts.
I recently surveyed our VIP reader list to find out what they consider to be the top things they look for in a review when considering a new novel. Here are their most common responses, in no particular order:
- The author’s unique voice.
- Couldn’t put the book down.
- Didn’t see plot twists coming.
- A new take on the genre.
- Would read more by this author.
- Already purchased the next book in the series.
- Great world building.
- Total sensory experience.
- Vivid imagery.
- Character growth.
- The book reminds them of an author, book, movie, or TV show.
- Can’t stop thinking about it.
On the other hand, there are the things readers don’t like to see in reviews:
- Spoilers (revealing plots twists, whodunnit, etc).
- A summary of the book.
- Rudeness or snarkiness.
- Penalizing a book because it’s not in a genre you normally read.
- Short reviews like “I loved it!” are fine but sharing WHY you loved the book is more helpful to a potential reader.
What to do if the book didn’t work for you?
Sometimes we give a book a shot and it turns out to be outside of our wheelhouse. Maybe you normally enjoy epic fantasy but thought an urban fantasy sounded interesting, but then found you just didn’t enjoy the book. That’s fine. Just note that in your review. Something like, “I normally prefer epic fantasy and wanted to try this novel. It didn’t work for me, but I can see how urban fantasy fans would really enjoy this story because of X, Y, Z.”
Just remember that if you’re reviewing the book of an up-and-coming author, they will likely see your review. So just remember there’s another person on the other side of the screen who invested months, if not years, of their time to create that story.
What to do if you have criticism for the author that you think might help them?
First, write it down and sit on it for a day. If you still think it’s useful, contact the author privately via email or a form on their website.
Letting them know about a weird spelling error or formatting problem might be helpful but editorial advice is likely worthless. They’re not going to rewrite the book to suit your tastes. If the fantasy novel you just read didn’t have enough romance, that’s your preference, not theirs. Every novel isn’t for everyone.
Once you’ve written that great review, spread it around
The best thing you can do with your new great review is share it on social media, like Facebook, Twitter, Instagram, and GoodReads and tag the author. If you know their email, send them a link to the review. Not only does it give them a heads up that you reviewed their novel but if they’re smart, they will tag you on their list as someone they can approach to review their next novel.
Need some inspiration to help you write a great review?
Every day I post my favorite new review on the Voracious Readers Only Instagram account and Facebook group. If you want to see some great reviews that you can model your own after, that’s a fantastic place to start.
I hope this short article has given you a useful perspective on the purpose of book reviews and how to write them to best help readers and authors find one another. Perhaps I’ll be reading one of your reviews someday soon!
Larry Froncek is the owner of Voracious Readers Only, a service that connects avid readers with authors in the genres they most enjoy. Since September 2017, Voracious Readers Only has made over 95,000 reader-author connections. For more information about Larry and Voracious Readers, please visit the Voracious Readers Only Website.